We’re talking $12m – $75m spent every day with $9 – $58m of that investment yielding $0 in ROI. With that probability of loss, why would anyone deploy an app without testing the concept with a target audience? Continue reading App Testing In The Wild
A few years back a colleague was talking about Apple’s amazing design and suggested that we mimic that style and our product would be equally desirable. I created this illustration for their reference and suggested Apple’s product strategy and design led to their success. Continue reading Apple Stock History and Product Strategy
Three months after I joined Moven I started working on the a redesign of the Moven App. Working under the direction of Brett King, I facilitated collaborative design sessions for proposed features, created hi-fidelity prototypes and conducted remote mobile user testing sessions to refine the concepts. Brett and Alex Sion demoed the redesigned app at FinovateSpring 2015 where we won Best of Show among 60 banking and financial industry leaders.
I just finished watching Steve Jobs: The Lost Interview and I wanted to share an excerpt that is particularly relevant to product designers. The interview was filmed in 1995, 18 months before Steve Jobs returned to Apple and well, you know the rest. In this excerpt, Steve Jobs shares his views on product design team culture and dynamics.
If you like the excerpt, I suggest buying the DVD.
This excerpt had additional meaning for me. A few years ago I had created some polished stone icons for OSX under the GNU public license. Apple contacted me about using the icons and I donated the set to their product development team.
I never understood their interest but interesting coincidence nonetheless.
“Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.”