Steve Jobs on Great Ideas, Craftsmanship and Team Work

I just finished watching Steve Jobs: The Lost Interview and I wanted to share an excerpt that is particularly relevant to product designers. The interview was filmed in 1995, 18 months before Steve Jobs returned to Apple and well, you know the rest. In this excerpt, Steve Jobs shares his views on product design team culture and dynamics.
If you like the excerpt, I suggest buying the DVD.


This excerpt had additional meaning for me. A few years ago I had created some polished stone icons for OSX under the GNU public license. Apple contacted me about using the icons and I donated the set to their product development team.

I never understood their interest but interesting coincidence nonetheless.