Author's Posts

cardsGoogle’s Material Design has helped designers by providing design principles based on a unified theory of a rationalized space using a material metaphor. A foundational element of the material design is the content card.

The skeuomorph is dead, long live the skeuomorph!

There are a ton of templates and resources for app designers to get their ideas onto cards and into their apps but many designers simply browse these resources for inspiration then apply their own interpretation. Therein lies the rub. Looking to other designers for inspiration risks misinterpretation of the design thinking (or principles) behind the design system. Continue reading Playing With Cards

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A few years back, I read Indi Young’s Mental Models – Aligning Design Strategy with Human Behavior. I was inspired by the detailed and methodical process she outlined to better understand a customer “problem space”.

Unfortunately, it’s not always practical for scrum teams to allocate several sprints to research and map a mental model of the customer. And Indi will tell you “Research Doesn’t Fit into Fast-Spinning Cycles”. 

So how do you get some of the directional goodness of mental model into your sprint? Continue reading Include Customer Statements in Your User Stories

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If it’s true that 77% of app downloads are never used within 72 hours after installing, you have to wonder about lost dollars in development.

Consider that the average cost for developing and deploying an app is $5o-$300k. Multiply that times the current rate of new apps appearing in the app store alone; roughly 252 per day.

We’re talking $12m – $75m spent every day with $9 – $58m of that investment yielding $0 in ROI. With that probability of loss, why would anyone deploy an app without testing the concept with a target audience? Continue reading App Testing In The Wild

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It’s a crazy time we live in.

Something as simple as a logo change gets such buzz, then gets buzz about the buzz. Can you hear the echo?

That’s because we live in a mediated culture. A culture where anyone and everyone can react, react to those reactions and begin to create the perception of a new reality and importance.

In the case of Instagram, the perception is the change of their logo matters to their customers. I’m not sure that it does in the way folks are describing the importance of the change.

However, if we’re critiquing the before and after we need to understand why the make the change and does the result translate well.

At a high level, it appears the goal was to move the brand from something nostalgic and reminiscent of Polaroid (rainbow) and the Kodak Brownie (leather case) to a remarkably forgettable (ubiquitous free use icon). And this makes sense as their community and content are their future, not their brand. The brand was more important in the beginning when it was important to draw people to the community and make them feel they were part of something special and traditional.


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