A few years back, I was leading an integrated UX practice in a well known Digital Ad Agency. We had dedicated UX designers aligned to development teams. Each UX designer took on the responsibilities of Product Owner working with Product Managers and Customers, kicking off sprints, running grooming sessions and facilitating collaborative requirements discovery with their dedicated development teams.
Here is a short video demonstrating the work and outcome of “Sprint 0” for a new product.
A few years back I was leading an internal UX Practice for a large Digital Ad Agency known for creating and serving digital ads for Americas’s top advertisers. Our team had a daunting mission – redesign the legacy application and task flows to significantly reduce complexity and time on task.
To that end, I made a short video to demonstrate the result of our work and the thousands of hours of productivity our new system would recoup for the company.
The split screen video below shows and expert user using the legacy system completing 3 common tasks on the left and a novice user completing the same tasks in our new system on the right
In 2013 I prepared this video presentation for PointRoll’s annual sales conference. The goal of the presentation was to provide a live demo of the work and progress our teams were making toward redesigning and dramatically increasing the intuitiveness of the AdPortal ad serving platform. Enjoy…