Author's Posts

Do you ever find yourself drifting off while conducting interviews? Are you having trouble remembering what an interviewee said during a conversation? Are you busy thinking of your response or opinion before the other person has finished speaking?

If this describes you, your hearing may be fine but your listening needs work. To get more out of  interviews and conversations, you’ll need to work on becoming an “active listener”.

Guidelines

To be an active listener, you’ll need to clear your mind, focus, ask questions, reflect, and paraphrase throughout the conversation. Here are 12 helpful tips to follow the next time you have important feedback to collect. Continue reading Listen up!…and have better interviews

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With the increasing importance of the product experience as a competitive differentiation, designers need to think about making value connections with their customers. Designing for value requires discipline. Using successful measures of value opportunity will help designers get there.

Originally introduced in 2001 by Craig M. Vogel, Jonathan Cagan, and recently cited in the International Encyclopedia of Ergonomics and Human Factors, Value Opportunities provide the best opportunity to connect with customers in a deeper more meaningful way.

When designing a product experience, consider the following Value Opportunities as a means of measurement to determine if your product experience is hitting the mark. Continue reading Design For Value and Connect With Customers

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On April 3, 2013, I sat on a panel for a special program, sponsored by the PDMA and the Bresslergroup. The program included students from Philadelphia University Masters in Industrial Design program as well as software engineers and product design leaders from around the Philadelphia region.

The program focussed on emerging trends shaping user interface design process with the industrial design process. The panel was moderated by Rob Tannen, Ph.D, Director of Research and Interface Design at the Bresslergroup.

I included a brief summary of the topics we covered below… Continue reading User Interface Design – The Key to Consistently Providing Superior Customer Experience

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This was a quick study I designed to gauge the influence of coupons on local business listings across business categories. A poll was presented to site visitors who viewed a business profile page on a local search site that contained a coupon as well as business profile page that did not. The poll was presented one time to site visitors and submitted the business category of the given business. Continue reading Coupons matter when attracting new customers

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If you look up the definition of persona you will learn there are various types of persona, each different depending on their context of use. There are persona for literature, music, video games, communication studies, psychology, marketing and user experience design. Although their use varies, personas typically include people, actions,  behaviors, a back story, and specific context or scenario.

If you plan to develop and  use persona in your experience design work, make sure you follow a structured approach. Continue reading About Personas

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Finding the right terminology for a product’s features and content can be challenging. This can be especially challenging if the original taxonomy evolved within a highly specialized group or culture. Terminology born under these circumstances can easily be considered jargon and completely foreign to others outside the group.So how do we avoid terms that can be considered jargon? Continue reading Name That Thing Exercise

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