I just finished watching Steve Jobs: The Lost Interview and I wanted to share an excerpt that is particularly relevant to product designers. The interview was filmed in 1995, 18 months before Steve Jobs returned to Apple and well, you know the rest. In this excerpt, Steve Jobs shares his views on product design team culture and dynamics.
If you like the excerpt, I suggest buying the DVD.
This excerpt had additional meaning for me. A few years ago I had created some polished stone icons for OSX
under the GNU public license. Apple contacted me about using the icons and I donated the set to their product development team.
I never understood their interest but interesting coincidence nonetheless.
A few years back, I was leading an integrated UX practice in a well known Digital Ad Agency. We had dedicated UX designers aligned to development teams. Each UX designer took on the responsibilities of Product Owner working with Product Managers and Customers, kicking off sprints, running grooming sessions and facilitating collaborative requirements discovery with their dedicated development teams.
Here is a short video demonstrating the work and outcome of “Sprint 0” for a new product.