If it’s true that 77% of app downloads are never used within 72 hours after installing, you have to wonder about lost dollars in development.
Consider that the average cost for developing and deploying an app is $5o-$300k. Multiply that times the current rate of new apps appearing in the app store alone; roughly 252 per day.
We’re talking $12m – $75m spent every day with $9 – $58m of that investment yielding $0 in ROI. With that probability of loss, why would anyone deploy an app without testing the concept with a target audience? Continue reading App Testing In The Wild