If it’s true that 77% of app downloads are never used within 72 hours after installing, you have to wonder about lost dollars in development.

Consider that the average cost for developing and deploying an app is $5o-$300k. Multiply that times the current rate of new apps appearing in the app store alone; roughly 252 per day.

We’re talking $12m – $75m spent every day with $9 – $58m of that investment yielding $0 in ROI. With that probability of loss, why would anyone deploy an app without testing the concept with a target audience? Continue reading App Testing In The Wild

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Three months after I joined Moven I started working on the a redesign of the Moven App.  Working under the direction of Brett King, I facilitated collaborative design sessions for proposed features, created hi-fidelity prototypes and conducted remote mobile user testing sessions to refine the concepts. Brett and Alex Sion demoed the redesigned app at FinovateSpring 2015 where we won Best of Show among 60 banking and financial industry leaders.

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A few years back, I was leading an integrated UX practice in a well known Digital Ad Agency. We had dedicated UX designers aligned to development teams. Each UX designer took on the responsibilities of Product Owner working with Product Managers and Customers, kicking off sprints, running grooming sessions and facilitating collaborative requirements discovery with their dedicated development teams.

Here is a short video demonstrating the work and outcome of “Sprint 0” for a new product.

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This was a quick study I designed to gauge the influence of coupons on local business listings across business categories. A poll was presented to site visitors who viewed a business profile page on a local search site that contained a coupon as well as business profile page that did not. The poll was presented one time to site visitors and submitted the business category of the given business. Continue reading Coupons matter when attracting new customers

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For those who are involved with Product Development, the Process Classification Framework is a must have reference to ensure your organization has the necessary processes in place to succeed. The Process Classification Framework or PCF is a cross industry product development lifecycle standard that has been developed by an open source community of product development professionals and the APQC (American Productivity & Quality Center).

The PCF includes the fundamental stages and corresponding tasks within the product development lifecycle. Continue reading APQC Process Classification Framework

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When developing a strategy to institutionalize user-centered product design within an organization, it is important to understand your audience. There are many different roles within an organization however, when it comes to product development there are 2 main groups you need to work with when institutionalizing user centered product design. Continue reading Institutionalizing User Centered Product Design – Understand Your Audience

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This may sound obvious but I have to say it. Companies cannot succeed without clear, easy to understand business objectives. Business objectives provide direction. Easily understood and highly socialized objectives are fundamental to efficient and effective operation.

So how do companies clearly define business objectives and ensure all development and operational efforts align directly under those objectives? It’s easier than you think. All the company needs is a D.A.D.

  • Direction
  • Alignment
  • Discipline

Continue reading Direction, Alignment, and Discipline

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I recently attended a sketch boarding workshop with Leah Buley from Adaptive Path. Sketch boarding is a collaborative design technique developed to capture concepts, iterate through lo-fidelity comps and work toward more detailed interfaces. A sketch-boarding sprint could be as short as 5 days which works well with agile development teams.

Sketchboarding combines…

  • Agility and creative exploration of paper prototyping
  • Structured IA, content inventory, and user flows
  • A dash of UCD with persona integration
  • Group collaboration with a twist of affinity diagramming

You will need some tools:

  • Sharpie markers (no pencils here imperfection allowed)
  • Grey markers (emphasize elements of our concepts)
  • Highlighters (highlight important ideas of course)
  • lots of paper (start over as needed)
  • drafting dots (get those ideas an a wall and take a look)

The method is agile and collaborative. At first you warm up with illustrating ideas using a technique that can best be described as a mashup of Pictionary and Telephone. Then you move on to lof-fi line and shape drawing exercises.

Once the group has become comfortable with the tools and the materials you are ready to iterate.
The goal is to capture as many ideas as possible for the product or interface you are designing for. Ideally, you are all working from he same playbook which might be some foundational idea of a product and target audience.

In our workshop, we outlined a list of ideas and developed a lo-fi persona to keep us on track. There were many ideas developed but utilizing large sheets of craft paper and many sticky notes, we were able to quickly organize those concepts into main functional areas.

We moved to the critique phase where criticisms were welcome and well documented with more stickies and from that we identified problem themes that brought us back to reality without hurting anyone’s feelings.

The process was surprisingly simple, effective and cathartic. If your company is agile and is not sketch boarding, you’re not getting the most from your designers, product managers, and engineers.

Listen to an interview with Leah : Good Design Faster with Leah Buley

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