User Experience Design

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If it’s true that 77% of app downloads are never used within 72 hours after installing, you have to wonder about lost dollars in development.

Consider that the average cost for developing and deploying an app is $5o-$300k. Multiply that times the current rate of new apps appearing in the app store alone; roughly 252 per day.

We’re talking $12m – $75m spent every day with $9 – $58m of that investment yielding $0 in ROI. With that probability of loss, why would anyone deploy an app without testing the concept with a target audience? Continue reading App Testing In The Wild

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It’s a crazy time we live in.

Something as simple as a logo change gets such buzz, then gets buzz about the buzz. Can you hear the echo?

That’s because we live in a mediated culture. A culture where anyone and everyone can react, react to those reactions and begin to create the perception of a new reality and importance.

In the case of Instagram, the perception is the change of their logo matters to their customers. I’m not sure that it does in the way folks are describing the importance of the change.

However, if we’re critiquing the before and after we need to understand why the make the change and does the result translate well.

At a high level, it appears the goal was to move the brand from something nostalgic and reminiscent of Polaroid (rainbow) and the Kodak Brownie (leather case) to a remarkably forgettable (ubiquitous free use icon). And this makes sense as their community and content are their future, not their brand. The brand was more important in the beginning when it was important to draw people to the community and make them feel they were part of something special and traditional.

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Three months after I joined Moven I started working on the a redesign of the Moven App.  Working under the direction of Brett King, I facilitated collaborative design sessions for proposed features, created hi-fidelity prototypes and conducted remote mobile user testing sessions to refine the concepts. Brett and Alex Sion demoed the redesigned app at FinovateSpring 2015 where we won Best of Show among 60 banking and financial industry leaders.

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From http://guidelines.usability.gov and a few other sources…

“Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.”

-William Strunk Jr., in Elements of Style

Guidelines…

Continue reading Writing for Web: Research-Based Guidelines

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In an agile organization, the User Story replaces traditional requirement documentation. While traditional requirements like functional or user interface specifications try to be as detailed as possible, User Stories break down the business requirements into the smallest piece of business value that a development team can deliver within an iteration.

That said, there is an art to writing effective user stories and UX designers cannot simply rename their User Interface Specifications to User Stories. Use the following guidelines to consistently deliver requirements that can be easily understood by your development teams. Continue reading A guide to Writing Effective User Stories

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A few years back, I was leading an integrated UX practice in a well known Digital Ad Agency. We had dedicated UX designers aligned to development teams. Each UX designer took on the responsibilities of Product Owner working with Product Managers and Customers, kicking off sprints, running grooming sessions and facilitating collaborative requirements discovery with their dedicated development teams.

Here is a short video demonstrating the work and outcome of “Sprint 0” for a new product.

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