The following exercise is an effective way of determining what product features a UX designer should consider prototyping when considering a large set of features.
“Use a picture. It’s worth a thousand words.” That was the advice of Arthur Brisbane, Editor The Syracuse Post Standard March 28, 1911. Despite originally referring to newsprint, the adage still holds true in the digital age.
“Sketching for understanding” is an efficient and effective way to gather tons of ideas in a short period of time while cultivating shared understanding across agile teams.With the right structure and active participation, sketching with Scrum teams can really pay dividends throughout the release life cycle.
Use the following guide to help plan and facilitate your next agile sketching session. Continue reading Agile UX – Sketching and Scrum
Although many businesses follow agile practices, they don’t realize the true benefits of an agile culture and unwittingly fall into routine at the expense of collaboration.
A good UX Designer can help get a team back on track by establishing a shared vision or “Collaborative Charter”. Created with any agile team, the charter can do the following:
- Identify direction and purpose
- Build loyalty through involvement
- Inspire enthusiasm and encourage commitment
- Set standards of excellence that reflects high ideals and a sense of integrity
- Bring meaning to the work
- Mobilize the team to action
Use the following guide to plan and run effective Collaborative Charter workshops…
Continue reading Agile UX – Collaborative Chartering
The role of product owner was born of the scaled agile framework. Product owner is a role, not a title, and the responsibilities for the role vary.
In “The Scrum Papers: Nut, Bolts, and Origins of an Agile Framework“, author Jeff Sutherland emphasizes the product owners’ main responsibility of ensuring Return on Investment (ROI) for a given product feature:
“The Product Owner is responsible for maximizing return on investment (ROI) by identifying product features, translating these into a prioritized list, deciding which should be at the top of the list for the next Sprint, and continually re-prioritizing and refining the list.”
A few years back I was leading an internal UX Practice for a large Digital Ad Agency known for creating and serving digital ads for Americas’s top advertisers. Our team had a daunting mission – redesign the legacy application and task flows to significantly reduce complexity and time on task.
To that end, I made a short video to demonstrate the result of our work and the thousands of hours of productivity our new system would recoup for the company.
The split screen video below shows and expert user using the legacy system completing 3 common tasks on the left and a novice user completing the same tasks in our new system on the right
Do you ever find yourself drifting off while conducting interviews? Are you having trouble remembering what an interviewee said during a conversation? Are you busy thinking of your response or opinion before the other person has finished speaking?
If this describes you, your hearing may be fine but your listening needs work. To get more out of interviews and conversations, you’ll need to work on becoming an “active listener”.
To be an active listener, you’ll need to clear your mind, focus, ask questions, reflect, and paraphrase throughout the conversation. Here are 12 helpful tips to follow the next time you have important feedback to collect. Continue reading Listen up!…and have better interviews
In 2013 I prepared this video presentation for PointRoll’s annual sales conference. The goal of the presentation was to provide a live demo of the work and progress our teams were making toward redesigning and dramatically increasing the intuitiveness of the AdPortal ad serving platform. Enjoy…
With the increasing importance of the product experience as a competitive differentiation, designers need to think about making value connections with their customers. Designing for value requires discipline. Using successful measures of value opportunity will help designers get there.
Originally introduced in 2001 by Craig M. Vogel, Jonathan Cagan, and recently cited in the International Encyclopedia of Ergonomics and Human Factors, Value Opportunities provide the best opportunity to connect with customers in a deeper more meaningful way.
When designing a product experience, consider the following Value Opportunities as a means of measurement to determine if your product experience is hitting the mark. Continue reading Design For Value and Connect With Customers
Want to know the answer to everything? Check out Mary Meeker’s 2015 presentation of internet trends from Kleiner Perkins Caufield & Byers (KPCB).
The 117 slides cover digital, consumer, social and economic trends through 2012. Enjoy.
On April 3, 2013, I sat on a panel for a special program, sponsored by the PDMA and the Bresslergroup. The program included students from Philadelphia University Masters in Industrial Design program as well as software engineers and product design leaders from around the Philadelphia region.
The program focussed on emerging trends shaping user interface design process with the industrial design process. The panel was moderated by Rob Tannen, Ph.D, Director of Research and Interface Design at the Bresslergroup.
I included a brief summary of the topics we covered below… Continue reading User Interface Design – The Key to Consistently Providing Superior Customer Experience