A Product is Just Like a Product

by Matt Webb, CEO of the design studio BERG. The studio specialises in product invention and strategy

The following summary was pulled from interconnected.org, Matt Webb’s blog. The article outlines considerations for product designers working on digital or “virtual” products. Here are some key considerations.

A product is just like a product when the product is…

  • shelf demonstrable – their value and utility are self-evident, with no interaction
  • sociable – explainable in a  sentence or 140 characters or less
  • audience specific – fulfilling a known need  or purpose for a defined persona
  • measurable – success metrics are defined, built in and used to inform direction
  • predictable – products should behave as expected. Understand expectations framed by experience and metaphor
  • holistic – the service, brand and product compliment each other throughout the customer experience

Read the original post here…

http://interconnected.org/home/2012/03/08/air_quotes_product