Coupons matter when attracting new customers

This was a quick study I designed to gauge the influence of coupons on local business listings across business categories. A poll was presented to site visitors who viewed a business profile page on a local search site that contained a coupon as well as business profile page that did not. The poll was presented one time to site visitors and submitted the business category of the given business.

coupon-poll-results

The North American Industry Classification system was used to cluster the results across top viewed categories.

The results of the study indicate the presence of a coupon would increase the likelihood a site visitor would contact businesses in the Accommodation & Food Services, Retail Trade Products, Healthcare & Social Assistance and Service categories.