Go From Idea to Concept in 1 Sprint

A few years back, I was leading an integrated UX practice in a well known Digital Ad Agency. We had dedicated UX designers aligned to development teams. Each UX designer took on the responsibilities of Product Owner working with Product Managers and Customers, kicking off sprints, running grooming sessions and facilitating collaborative requirements discovery with their dedicated development teams.

Here is a short video demonstrating the work and outcome of “Sprint 0” for a new product.