The Machine is (Changing) Us: YouTube and the Politics of Authenticity

Great Presentation from Kansas State University’s Dr. Michael Wesch, Assistant Professor of Cultural Anthropology.

Presented at the 2009 Personal Democracy Forum at Jazz at Lincoln Center, Dr. Wesch explains the effects of social media and digital technology on global society and culture. Understanding the impact of social media in our culture and the subsequent rise in narcissistic expressions like “what-EVER” underscores the importance of answering the “What’s in it for me” question when engaging your target audience.