When Time on Task is Important

A few years back I was leading an internal UX Practice for a large Digital Ad Agency known for creating and serving digital ads for Americas’s top advertisers. Our team had a daunting mission – redesign the legacy application and task flows to significantly reduce complexity and time on task.

To that end, I made a short video to demonstrate the result of our work and the thousands of hours of productivity our new system would recoup for the company.

The split screen video below shows and expert user using the legacy system completing 3 common tasks on the left and a novice user completing the same tasks in our new system on the right